În data de 18 iulie 2015, Reebok lansează noua colecție Ventilator în colaborare cu Kendrick Lamar. Adidașii costă circa 130 de euro. Mai multe detalii pe http://www.sneakers.fr/reebok-ventilator-kendrick-lamar/.
“Where I’m from, there’s a lot of gang culture and things like that, so instead of throwing on up gang signs, which we used to, I put a Blood and I put a Crip together and we’re throwing up hearts,” Kendrick Lamar said during a September 2014 interview. "Sparking the idea of some type of change through music or through me because I go back to the city now and people give me the honor and respect that, you know, this kid can change a little bit something different that’s been going on in the community.”
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